About DMA

Digital Marketing Academy (DMA) is your Digital Marketing Authority, whether you want a change in career, to learn additional skills, or simply learn the broadskills of a particular subject; we have a programme for you via online and offline learning.

Whilst we are always practical with our approach, the pragmatic elements of our courses give you global insights into how you can succeed in digital marketing.

Whether you are upskilling an existing role or to pursue a new career in digital marketing, we can help you realise your full potential with continuous assessment via both online and offline tutors.

At DMA, our industry recognised courses and team of course developers and tutors provide you with the most up-to-date global educational experience to ensure you are primed for the dynamic and ever changing world of digital marketing.

DMA is wholly owned by the multi award winning BAC Education Group, a holistic ecosystem of over 25 entities.

DMA offers a committed platform of blended ONLINE & OFFLINE Learning:



Accelerate your learning process, anytime anywhere with our online courses certified by DMI the global standard in digital marketing certification. DMI have certified more professionals to a single education standard than any other certified body.

Offline (F2F)


As part of our commitment to holistic learning, offline Face2Face classes are also conducted. The course consists of Face2Face facilitation by certified trainers in our modern well-appointed classrooms.

The DMA Advantage

Our Edge

Certified Digital Marketing Professional (CDMP)
RM5,500 (inclusive exam fees) with Easy Payment Scheme & HRDF Claimable – See more


BONUS : FREE Access To BAC Learn (LinkedIn Premium Learning & HSTalks Business Management Worth RM2,000)

BONUS : FREE Google Certification Guidance (Worth RM2,600)

BONUS : FREE Learning Materials & Notes

BONUS : Exclusive 1 Year Membership To DMI Insights

BONUS : Enjoy RM1,000 Rebate on Veritas MBA


  • EZ Payment Plan
  • HRDF Claimable
  • Accommodation Available (Upon Request)
  • Strategically Located
  • Be Part of the DMA Community
  • Online & Offline Student Support

Our Partners

Digital Marketing Institute – DMI

The global certification body

Digital Marketing Institute (DMI) have certified more professionals to a single digital education standard than any other certification body. The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. The Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.




To advance the careers of marketers & sellers

To address the digital skills shortage to ensure businesses have a future ready workforce.

To provide educators with professional certifications to nurture future generations



to choose the DMI certification

Over 20,000 graduates worldwide

A dedicated team that works closely with ‘Subject Matter Experts’

Industry Advisory Council, comprising the world’s most influential digital brands

Council members that review & validate learning content






A 2016 survey highlighted the real impact of a Digital Marketing Institute certifcation


Enhances Employability

of Professional Certification graduates are currently employed



Fast Track Careers

of graduates were promoted after completing a Professional Certification



Increased Salary Potential

of graduates received a pay rise after completing a Professional Certificate



Personal Satisfaction & Fulfillment

of graduates would encourage friends, family or colleagues to study a Digital



Digital Marketing Institute certification course

of graduates say their certification has had a positive impact on their career


Our Programmes:


Certified Digital Marketing Professional

– Broadskills Certification

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“Kickstart your career with Digital Marketing broadskills.”

Upcoming Programmes:

Diploma in
Social Media Marketing

– Specialist Certification

Diploma in
Search Marketing

– Specialist Certification

Certified Digital &
Social Selling

– Specialist Certification

Our Certified Trainers

David Kiew

Head of Digital at BAC Education Group

David is a certified Digital Marketing Professional with DMI, with more than 10 years’ experience in eMarketing, eCommerce, Social Media Marketing and Performance Marketing. He works closely with top management to develop online and offline marketing strategies to generate brand awareness and build loyalty, keeping BAC ahead of the curve on what’s current, relevant, new and innovative.

David also specialises in Growth Hacking, Digital Strategy and SEO. He holds a double master’s degree, and is Google and Facebook marketing certified. Professionally trained as a data scientist, he advocates the use of data tools and analytics in all facets of marketing for 360 integration and the delivery of marketing automation and artificial intelligence programming. He has expanded industry experience across start-ups, SMEs, and at the corporate level.

Manu Menon

Certified Digital Marketing Institute (DMI) & HRDF Professional Trainer

More than 25 years of experience in the area of strategic planning, marketing and digital transformation. Spent the bulk of his time in the information technology and telecommunications sectors. 10 years ago, he moved into the digital marketing sector. Previously, he was the Managing Director- Reprise at IPG Mediabrands Malacca, a leading digital marketing agency which is part of a global company headquartered in New York.

He has also trained hundreds of people on the subject of digital transformation and marketing. The most recent events that he has spoken at include Media 360, an event by Campaign Asia Pacific; PMEX 2017 by Human Dynamics and for financial institutions embarking on their digital transformation journey.

Our Participants

What they say about us……

One of the interesting additions from DMI, is guest lectures, which brings the industry prospective and latest trends in the industry. Try to attend these sessions as much as possible and to stay updated.

Vikramjeet Singh

3i Digital

I am able to analyze website traffic and manage it much more efficiently. The Digital Marketing Institute are very helpful, resourceful & quick to respond, be sure to take full advantage

Vivek Sagar

Al Rashid Group

For me, everything from the learning materials to the video lectures complemented my learning experience and provided me with the assistance I needed to complete my Masters thesis. I enjoyed the course in its entirety.

Anna Moldovan