DMA Programmes

Our Flagship Certified Digital Marketing Professional (CDMP) Course

The Certified Digital Marketing Professional (CDMP) course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

CDMP

– Broadskills Certification

Sign Up Now

“Kickstart your career with Digital Marketing broadskills.”

Duration & Delivery

Choose Between 2 Days A Month Face-To-Face Flexible Weekend Class or Learn 100% Online:

  • 3 Months Face-To-Face Classroom (2 Days A month With Flexible Weekend Class), or
  • As Fast As You Can 100% Online (Free To Join Face-To-Face Classroom)

Gold Standard Comprehensive Broadskills

  • Digital Marketing & Research
  • Content Marketing
  • Social Media Marketing
  • SEO
  • PPC/Adwords
  • Display Advertising
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy

Price & Special Features:

RM5,500 (inclusive exam fees) with Easy Payment Scheme & HRDF Claimable

INTRODUCTORY SPECIAL:

  • FREE Access To BAC Learn (LinkedIn Premium Learning & HSTalks Business Management Worth RM2,000)
  • FREE Google Certification Guidance (Worth RM2,600)
  • FREE Learning Materials & Notes
  • Exclusive 1 Year Membership To DMI Insights
  • Enjoy RM1,000 Rebate on Veritas MBA or Veritas MED or Digital Transformation Academy Courses

WHY DMA?

  • EZ Payment Plan
  • HRDF Claimable
  • Accommodation Available (Upon Request)
  • Strategically Located
  • Be Part of the DMA Community
  • Online & Offline Student Support

Validated by the Global Industry Advisory Council (GIAC). The GIAC represents the world’s largest and most influential digital brands, validates all Digital Marketing Institute certification standards, syllabus, curriculum and assessment tools. GIAC Members Include:

Program learning outcomes and content

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

Syllabus & Course Overview
Boost your credibility and advance your career

Your certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to boost your credibility and excel at your digital marketing career.

The full certification is inclusive of the following 10 modules:

1

Introduction to
Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer

2

Content
Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance

3

Social Media
Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights

4

Search Engine
Optimization (SEO)

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords
  • SEO Content Plan
  • Search Ranking
  • SEO Performance

5

Paid Search (PPC)
using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

  • Fundamentals of Paid Search
  • Google Ads
  • Search Campaign Management
  • Search Campaign Measurement

6

Display & Video
Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

  • Fundamentals of Display & Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization

7

Email
Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation

8

Website
Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

  • Web Design and Website Optimization
  • Websites Design Principles & Website Copy
  • User-Centered Design
  • Website Optimization
  • Website Metrics

9

Analytics with
Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data

10

Digital Marketing
Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

  • Fundamentals
  • Strategy Objectives & KPIs
  • Digital Strategy Research
  • Creative Strategy
  • Digital Marketing
  • Strategy

Become a Certified Digital Marketing Professional on completing this exam

Who is this Professional
Certification for?

This programme will enable you to learn everything you need to know in
digital to kickstart or boost your digital career. It is perfect for:

  • Traditional marketers
  • Digital marketing professionals
  • Business owners
  • Students/Graduates
  • Career changers
  • Entrepreneurs

What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

Supporting your online learning journey…

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.

An extensive content library how you need it, when you need it.

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals – at all stages of their career – to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Associate

Professional

Specialist

Leader

Master

Delivered by industry leading experts, you will be introduced to the most relevant and transformative aspects of digital

Our specialist product team work closely with leading industry experts to create, review and update the learning outcomes on a regular basis.

92%

 

of our graduates have said that our course has had a positive impact on their career

Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.

Frequently asked questions (FAQs)

  • 1. Who should take this digital marketing course?

    Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a Students/Graduates, or simply looking to change your career.

    The only prerequisite is that you have an interest in digital marketing and want to progress your career.

    Upon successful completion, you will become a Certified Digital Marketing Professional.

  • 2. How much does this digital marketing course cost?

    The Digital Marketing Professional Certification costs RM5,500 to study. This includes all course materials and the examination fee (first attempt only).

  • 3. How long is this digital marketing course?

    The digital marketing professional certification is approximately 30-hours of digital marketing course content. The Certified Digital Professional Course is delivered online and offline you can join face-to-face classes or learn 100% online. You can access your digital marketing course content wherever and whenever you want.

  • 4. How is the digital marketing certification assessed?

    By one 3 hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

    The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

  • 5. Where will my qualification be recognized?

    The Digital Marketing Institute(DMI) is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Professional carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers worldwide.

    Upon successful completion of the Certified Digital Marketing Professional, you will become a Digital Marketing Professional.

    The Certified Digital Marketing Professional Course has been credit rated.

  • 6. Is this digital marketing course technical?

    No, in the sense that it is not a programming course, and you will not have to learn any coding. The Certified Digital Marketing Professional Course focuses on the commercial aspect of online marketing.

    The Certified Digital Marketing Professional (CDMP) is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Stay
Connected

Stay
Relevant

An exclusive network – and free as part of your certification – delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

Constantly updated and relevant practical and thought leading content

High-quality templates to boost your employability

A career zone with access to the latest industry news

A Continuous Professional Development (CPD) area for certified graduates