Certified Digital & Social Selling (CDSS) Course
The sales landscape has changed dramatically. Customers are now empowered to make purchasing decisions, making it tougher for sellers in an increasingly challenging marketplace. Social selling tools and techniques are now any successful sales strategy revolutionizing sales and prospecting. Whether you’re a B2B or B2C seller, this professional certification will equip you with the knowledge and skills needed from identifying prospects to engaging with insights to driving that final sale. Transform your selling capabilities by becoming a Certified Digital and Social Selling Specialist.
Duration – 1 month
- Online 5 lecture hours
(inclusive exam fees)
Validated by the Global Industry Advisory Council (GIAC) Members Include:
Our Graduates are thriving
Digital Marketing Institute certified professionals work with some of the world’s leading brands.
Who is this program for?
- Salespeople, Consultants, Team Leads and Sales Reps of all levels
- Business Development Executives and Managers
- Account Managers, Relationship Managers and those leading sales teams
- Entrepreneurs and Small Business Owners
- Marketing staff and other roles looking to develop their digital sales capabilities
- Executives that need an awareness of digital/social selling at a strategic level
- All customer facing roles
What can you expect?
This program uses dynamic video, interactive learning and practical exercises to provide you with a hands-on learning experience. As this is a five-hour program, you can choose to learn everything in one day or dip in an out of content over 3 months.
What will you learn?
This program provides a complete social selling toolkit for sales representatives to help prospect, influence and close sales confidently online. A practitioner-led program, it will provide you with practical and instantly applicable solutions to increase leads and close more deals. After completing the Certified Digital and Social Selling Specialist program, you will:
- Understand the value of social selling and using digital techniques in the sales process to enhance performance.
- Find and identify the ideal buyers for your product and service
- Monitor important conversations within your industry
- Personalize engagement with target prospects
- Rank highly in search results (LinkedIn and Google) to attract prospects
- Recognize how to understand buyer needs and motivations
- Provide value-added content to build trust with potential and existing customers.
- Use social selling to convert and keep customers and grow your sales
There are 5 comprehensive modules in this program:
Supporting your online learning journey…
Our Digital and Social Selling program is available to study online via the Digital Marketing Institute’s dynamic online learning environment, known as the Class Network.
How we can guide you through your online learning journey:
Access to HD video lectures with accompanying downloadable program material.
Access to discussion forums to interact with and learn from fellow students to progress through program material towards certification.
Your Program Manager is available to support you during your study and assist with any administrative related queries.
Access resources to help you with your studies including self-directed practical exercises and recommended reading.
The Class Network also contains information on the exam, which you must complete successfully to achieve certification.
The Class Network can be accessed 24/7 through your desktop or mobile device.
Certification Roadmap for Industry Professionals
Our suite of certifications enables professionals – at all stages of their career – to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.
The assessment is a computer-based exam that will measure your knowledge and social selling proficiency on completing the program.
The duration of the exam is 60 minutes. A range of different question formats are used including text and image-based multiple choice and matching questions.
Our exams can be taken at any Pearson VUE test center which spans over 5,200 centers in 180 countries.
The use of Pearson VUE to deliver our exams increases the value of our international to provide you with a quality, consistent examination experience, no matter where you are in the world.
Subject Matter Experts
Delivered by industry leading experts, this professional certification will introduce you to the most relevant and applicable aspects of digital and social selling.
Our specialist product team works closely with leading industry experts to create, review and update the certification learning outcomes on a regular basis. This ensures that what you learn is instantly applicable to any sales role and aligned to the needs of the industry.
Subject Matter Experts collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight and case studies.